The Student Assessment Guide and Learning
Plan describes the evidence required to be competent in
this unit.
You can track your progress by comparing it against unit requirements and at every stage of your learning and study you can get support from your iTAFE mentor and advisor.
Assessment here
Study Guide
There are many ways that you might choose to make your way
through the unit. The diagram and suggested sessions (below) will help to plan
your learning through the Market the Small Business unit. The
sessions outlined below are a suggestion only - you may have another way that
you prefer to study.
Session 1 – Develop marketing strategies – Purple Tiles
This includes:
·
What is a marketing strategy
·
Identifying the target market
·
Determining the focus of marketing activities
A few points to think about for your blog:
Considering
what you will be selling. Who wants it?
How do you know?
How
are you going to tell them about your product/service?
Where
do they do their research to find products/services such as yours?
Session 2 – Determining a marketing mix for the business - Green tiles
This includes:
• Researching
different methods of marketing
• Evaluating
cost against return on marketing investment
• Considering
the level of customer services being provided
A few points to think about for your blog:
How
much will it cost to produce your product/service?
How
many will you need to sell to make a profit (if a service, it could be hours
that you are selling)?
How
much will it cost to spread the word (market) about your product/service?
Is
there anything left in the budget?
Will
the customer feel valued? Will their needs and wants be met?
Session 3: Implement marketing strategies – Pink tiles
This includes:
•
Identifying promotional activities
•
Identifying roles and responsibilities
•
Budget
A few points to think about for your blog:
You should
have a good list of marketing strategies now – who will be responsible for
doing this? What cost will be involved? What
will the roles and responsibilities be for each person involved?
What are
promotional activities?
How much
might you spend on these types of activities?
Do you
expect to receive an immediate financial return on promotional activities?
Session 4: Monitor and improve marketing performance – Blue tiles
This includes:
• Monitoring
and evaluating marketing success
• Identifying
performance gaps
• Conducting
market research
A few points to think about for your blog:
How
do you think you could monitor your marketing activities and evaluate business
performance?
How
can you identify performance gaps?
How
often should you check what the market is doing?
How
effective are questionnaires?
Research
ways for finding ways to do things differently to take advantage of new
opportunities
Would you like to attend some online courses for this unit?
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